Client:
Client:
Client:
Retailsphere
Retailsphere
Retailsphere
Contribution:
Contribution:
Ideation
Product Strategy
High-Fidelity Prototype
Interaction Design
Ideation
Product Strategy
High-Fidelity Prototype
Interaction Design
Contribution:
Ideation
Product Strategy
High-Fidelity Prototype
Interaction Design
My Role:
My Role:
My Role:
Product Design
Product Design
Product Design
Company Overview:
Company Overview:
Company Overview:
Classic Football Shirts is a renowned online retailer specializing in vintage and rare football jerseys.
Classic Football Shirts is a renowned online retailer specializing in vintage and rare football jerseys.
Classic Football Shirts is a renowned online retailer specializing in vintage and rare football jerseys.
The Challenge:
The Challenge:
The Challenge:
As a Product Designer, I undertook the challenge of pitching a mobile app design to Classic Football Shirts to elevate their digital presence and offer a superior shopping experience to their customers.
As a Product Designer, I undertook the challenge of pitching a mobile app design to Classic Football Shirts to elevate their digital presence and offer a superior shopping experience to their customers.
As a Product Designer, I undertook the challenge of pitching a mobile app design to Classic Football Shirts to elevate their digital presence and offer a superior shopping experience to their customers.
Research:
Research:
Research:
During my research phase, I thoroughly analyzed the Classic Football Shirts website, gaining valuable insights into the platform's functionality, user experience, and identifying areas for improvement. This analysis allowed me to pinpoint pain points and strategize how to address them effectively within the mobile app.
During my research phase, I thoroughly analyzed the Classic Football Shirts website, gaining valuable insights into the platform's functionality, user experience, and identifying areas for improvement. This analysis allowed me to pinpoint pain points and strategize how to address them effectively within the mobile app.
During my research phase, I thoroughly analyzed the Classic Football Shirts website, gaining valuable insights into the platform's functionality, user experience, and identifying areas for improvement. This analysis allowed me to pinpoint pain points and strategize how to address them effectively within the mobile app.
Home Tab:
Home Tab:
Home Tab:
One of the key design elements I implemented was a visually striking carousel that showcased the latest arrivals and most popular jerseys. This dynamic carousel not only provided a visually captivating element but also served as an effective way to highlight weekly deals, new releases and different categories. By incorporating this feature, I aimed to enhance the user experience by allowing them to quickly access and discover within the app.
One of the key design elements I implemented was a visually striking carousel that showcased the latest arrivals and most popular jerseys. This dynamic carousel not only provided a visually captivating element but also served as an effective way to highlight weekly deals, new releases and different categories. By incorporating this feature, I aimed to enhance the user experience by allowing them to quickly access and discover within the app.
One of the key design elements I implemented was a visually striking carousel that showcased the latest arrivals and most popular jerseys. This dynamic carousel not only provided a visually captivating element but also served as an effective way to highlight weekly deals, new releases and different categories. By incorporating this feature, I aimed to enhance the user experience by allowing them to quickly access and discover within the app.
Product Menu:
Product Menu:
Product Menu:
I streamlined navigation with intuitive filter and sort options, allowing users to easily browse and discover different products based on a customer preferences. I also, Introduced a dynamic search feature for quick access to specific teams, eras, or player names.
I streamlined navigation with intuitive filter and sort options, allowing users to easily browse and discover different products based on a customer preferences. I also, Introduced a dynamic search feature for quick access to specific teams, eras, or player names.
I streamlined navigation with intuitive filter and sort options, allowing users to easily browse and discover different products based on a customer preferences. I also, Introduced a dynamic search feature for quick access to specific teams, eras, or player names.
Product Profile:
Product Profile:
Product Profile:
I showcased jersey images from different angles, allowing users to zoom in and inspect details. Included comprehensive product descriptions, including historical significance, condition, and sizing information. Lastly, customers would be able to “Favorite” products. This acted as a way to save products and be able to purchase them at a different time.
I showcased jersey images from different angles, allowing users to zoom in and inspect details. Included comprehensive product descriptions, including historical significance, condition, and sizing information. Lastly, customers would be able to “Favorite” products. This acted as a way to save products and be able to purchase them at a different time.
I showcased jersey images from different angles, allowing users to zoom in and inspect details. Included comprehensive product descriptions, including historical significance, condition, and sizing information. Lastly, customers would be able to “Favorite” products. This acted as a way to save products and be able to purchase them at a different time.
Cart Tab:
Cart Tab:
Cart Tab:
Simplified the checkout process, enabling users to review and modify their selected jerseys effortlessly. Incorporated a secure and seamless payment gateway for a hassle-free purchasing experience.
Simplified the checkout process, enabling users to review and modify their selected jerseys effortlessly. Incorporated a secure and seamless payment gateway for a hassle-free purchasing experience.
Simplified the checkout process, enabling users to review and modify their selected jerseys effortlessly. Incorporated a secure and seamless payment gateway for a hassle-free purchasing experience.
Profile Tab:
Profile Tab:
Profile Tab:
I personalized user profiles, enabling users to track their order history, manage favorites, and edit payment/notifications.
I personalized user profiles, enabling users to track their order history, manage favorites, and edit payment/notifications.
I personalized user profiles, enabling users to track their order history, manage favorites, and edit payment/notifications.
Final Thoughts:
Final Thoughts:
Final Thoughts:
The mobile app redesign pitch for Classic Football Shirts presented an exciting vision for an immersive, user-friendly, and visually stunning mobile platform. While the company decided to prioritize a website redesign before pursuing a mobile app, the proposed redesign still holds significant potential and offers several key benefits:
1. Differentiated Classic Football Shirts' digital presence and strengthened their position as a leader in the vintage football jersey market.
2. Enhanced user engagement and increased customer loyalty through personalized recommendations and a streamlined purchasing process.
Working on this project for Classic Football Shirts was an incredibly fulfilling and enriching experience. It provided me with invaluable opportunities for growth and learning in the field of product design.
The mobile app redesign pitch for Classic Football Shirts presented an exciting vision for an immersive, user-friendly, and visually stunning mobile platform. While the company decided to prioritize a website redesign before pursuing a mobile app, the proposed redesign still holds significant potential and offers several key benefits:
1. Differentiated Classic Football Shirts' digital presence and strengthened their position as a leader in the vintage football jersey market.
2. Enhanced user engagement and increased customer loyalty through personalized recommendations and a streamlined purchasing process.
Working on this project for Classic Football Shirts was an incredibly fulfilling and enriching experience. It provided me with invaluable opportunities for growth and learning in the field of product design.
The mobile app redesign pitch for Classic Football Shirts presented an exciting vision for an immersive, user-friendly, and visually stunning mobile platform. While the company decided to prioritize a website redesign before pursuing a mobile app, the proposed redesign still holds significant potential and offers several key benefits:
1. Differentiated Classic Football Shirts' digital presence and strengthened their position as a leader in the vintage football jersey market.
2. Enhanced user engagement and increased customer loyalty through personalized recommendations and a streamlined purchasing process.
Working on this project for Classic Football Shirts was an incredibly fulfilling and enriching experience. It provided me with invaluable opportunities for growth and learning in the field of product design.
Screenshots of Classic Football Shirt's website
Screenshots of Classic Football Shirt's website
Screenshots of Classic Football Shirt's website
View prototype
View prototype
View prototype
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